generate a memory of the brand and the values associated with it. Generally, a single advertising impact does not achieve this goal, especially in an environment as saturated as the current one. Therefore, a key aspect of advertising is to seek the repetition of messages. The optimal thing is that each consumer within the target audience receives enough impacts to remember the brand and its message, but not so many that it is annoying or saturates them. It is also interesting to consider that the impacts can be repeated through the same medium (for example, seeing the same
television ad several times) or transmit the same message by adapting to different channels (cross-channel or multi-channel advertising). 9) It usually offers personalized content More than a traditional feature of advertising, this is an increasingly clipping path service provider important trend in recent times. To achieve the maximum effect on the consumer, it is no longer just divided into general segments, but is increasingly personalized to the characteristics and needs of a particular user . Thus, we have, for example, emails with personalized content that are activated when a user performs a certain action. 10) Advertising must be ethical Due to its persuasive capacity, it is considered that
advertising must be controlled to prevent misleading or unfair campaigns. There are several public bodies that regulate the ethical aspect of advertising, but it is also essential that advertisers and agencies are held accountable . And it is that in the end, honest and clean advertising reflects the values of the advertiser, contributes to improving its brand image and can only benefit you in the The 7 best practices for your ecommerce that will improve your SEO (according to Google) By Shanon Roberts , published on November 10, 2021 If you have an e-commerce site, SEO is an essential tool for users to discover it.