The brand image attracts users, but whether it can retain users depends on whether the service can bring them a satisfactory experience. Therefore, the external manifestation of the brand upgrade is important, but the internal improvement is also very important to achieve the purpose of further occupying customers after the upgrade area as an entrance diversion, and the information structure has a deeper level. At the same time, in order to foster the traffic of "Orange Heart Preferred", all the contents at the bottom of the homepage are displayed on products. Like Bosideng, Huanbei has further simplified the product use process and upgraded the loan interaction page through optimization.
Taking Bosideng as an example, I have always believed that Bosideng can be reborn from the ashes and become the representative of the new "national tide". It is not the victory of the brand, but the victory of the product: top goose down, century cloth, cutting-edge technology, 489 processes, each product Clothes all symbolize a world-famous peak to special leads a large number of product categories and more ways to play, users need to know more information when purchasing, so the link will be longer. In order to stimulate user interest, the page display is mainly based on the product image display of the ordinary product manager, and the team leader.
Bosideng started from the quality of products comparable to the world's top products, and then entered the international fashion design circle, thus completely creating the brand attributes of "new" Bosideng. Every rotation of the flywheel is constantly strengthening the brand's mind. In order to shorten the link for users to reach products, Pinduoduo adopts an information structure similar to information products. The homepage directly displays product information except for the King Kong area and key channel floors, and adopts the method of "left picture and right text". , allowing users to have a more comprehensive understanding of commodity information, thereby reducing the user's decision-making cost and improving the user's purchasing efficiency.