If you want to achieve profitability and large-scale executive list replication of products, it is very important to do a good job in market research and user demand executive list research. Therefore, product managers can formulate corresponding operation and profit models. The same goes for online education products. In this article, the author made a summary review of the profitable customer acquisition method of an educational product he was responsible for, let's take a look.
In 2019, the author participated in an internally executive list incubated educational product during the cold start stage, the primary school stage, and the main funny video animation class of famous teachers. First, talk about users and needs The typical users are the mothers who are in primary school, between the ages of 30-50, and 75% of Android users access the primary school executive list courses through the APP for the first time. and the production ratio is uneven .
The child's mathematics ability is below 60% of the executive list class, which is poor, and has a fear of mathematics, so he is disgusted with learning mathematics, resulting in very passive learning and a lot of pressure. After research and discussion, the main executive list problems faced by current users are sorted out : Most parents are unable to recognize and analyze the specific problems encountered in their children's learning. The quality of after-school tutoring for parents is low,