on one type of device may not work at all on another (think smartphone experience versus tablet experience). Is your content easily readable without excessive scrolling or zooming? Your digital assets – images, videos, browsing, etc. – are they easy to see company employee list without scrolling or zooming? Are you leading calls to action? Can you place a call to action above the fold? REI-Find-Local-Buttons-Mobile-UX Here, the REI mobile site uses a “Search in Store” button to optimize the local user experience. Can your content be optimized for local? For example, can you include the stock of products available nearby like REI does? 62% of keywords have different ranks between desktop and mobile.
Have you done mobile-specific keyword research? Are your mobile users using search phrases that are very different from those used by desktop company employee list searchers? If so, consider using dynamic delivery to deliver mobile-optimized content to your mobile users. Are your meta tags optimized? Where appropriate or necessary, are they optimized specifically for mobile? Social content is mobile content. Do you integrate your search, social, video and mobile campaigns? 7.
Test often and optimize the user experience So you've chosen a mobile platform, designed your mobile pages with user experience in mind, and created mobile-optimized content. Great! Now… does it work? Did you foresee it? Does Google see it the way you think Google should see it? Are all the usability features you've built into your web pages actually working for company employee list your users? Don't set it and forget it. Mobile optimization is about testing and retesting over and over again. While testing is the last step on our checklist, remember