At the end of 2019, the concept of private domain began to attract attention, and the impact of the epidemic also made major brands pay more attention to online. Most companies began to deploy private domain traffic; but few companies will carefully analyze their own b2c email list business. Is it suitable for private domain traffic, whether your private domain traffic model is the optimal model, and whether your operating ideas are correct.
Cross the river by feeling the stones and start working; but the result may be that although the operators have tried their best to establish a group of users and add many user friends, these groups eventually become advertising groups, and the added friends also Gradually blocked and blocked.
The reason for such a result is not difficult to see. The operators have not yet systematically operated the private domain traffic. They have not carefully studied the operation model of private domain traffic, and lacked the exploration of the essence of private domain operation.
1. What is private domain traffic?
Private domain traffic is b2c email list a concept opposite to public domain traffic. Public domain traffic includes Douyin, Tmall, Taobao, Baidu, Jingdong, Zhihu, etc. It needs to obtain traffic through platform algorithms, search optimization, and advertising space purchases; its traffic characteristics It is necessary to use the rules of the platform to spend money or spread content to obtain it. Once the action is stopped, the traffic is likely to be cut off.
Private domain traffic can reach users repeatedly and at low cost , including official accounts, small programs, WeChat groups, APPs, and corporate personal accounts.
At present, the best effect is the enterprise WeChat personal account. Private domain ≠ enterprise WeChat personal account, but the effect of enterprise WeChat personal account is currently the best.
2. The core keywords of private domain traffic
Trust: The core of the precipitation and transformation of private domain traffic is trust, and trust in social relationships is the most b2c email list scarce resource; whether it is brand fans, official account fans or users in WeChat and communities, their conversion and transactions are all It is based on a relationship of trust.
Two-way communication: Under the private domain traffic system, the communication channels between users and brands are smooth, and both parties can communicate and influence each other, reducing information asymmetry. Therefore, service upgrade is also one of the cores of private domain traffic gameplay.