Apr 05, 2022
In Wellness Forum
Social media manager Shannon Goodell and videographer email list Asha Bynum of DigitalMarketer are all about social media video marketing – and have more than a few helpful insights to share from their talk at This Just Works. There are three types of videos that any business can create and implement in their social media marketing strategy – and this summary article covers all 3. This session was featured at This Just Works, the digital anti-conference. You can view the full session (and 14 other talks) by registering here with the code TJWAG2020. The 3 Types of Videos You Can Use on Social Media 3 types of videos that any business can create for their social media marketing strategy are:Rapid Fire Interview Series Mini whiteboard workshops Holiday videos with hashtag 1. Quick Interview Series A quick interview series video is (you guessed it) a series of video interviews with an expert in your industry. DigitalMarketer made a series of 10 videos like this with copywriting expert Joanna Wiebe of Copyhackers in "talking head" style. nkskrf07 email list image2020 08 26at 5:55.35 pmA series of "talking head" style interviews with Joanna Wiebe. There are 3 steps to create a series of quick interviews:Discover the topics that are important to your target audienceFind the expert - An expert who is or has worked with your brand, experts from your company, members of the expert community, or even yourself! Come up with a series of 10-15 questions that focus email list exclusively on this topic and will answer questions your target audience is already asking. How do you arrive at these questions, exactly? “Pay attention to what your audience is talking about on your social media. If you publish an editorial blog, how do people interact with it? Are they showing interest? You can also join relevant online forums and Facebook groups. If you have your own private community for your customers, watch what they ask for or what they come across,” says Shannon.